Cookie Policy

What cookies we use, why, and how to control them

Last updated: May 2026

Short version: We use three types of cookies — essential (always on, needed for the site to work), analytics (Google Analytics, only with your consent), and marketing (Google Ads, only with your consent). You are in control.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help sites remember your preferences and understand how you use them. Some cookies are set directly by us; others are set by third-party services we use.

We also use localStorage (a similar browser storage mechanism) to store your cookie consent preferences. This is essential for remembering your choices.

2. How We Use Cookies

We use cookies in three categories:

Essential Cookies Always active

These are required for the site to function. They cannot be switched off.

Analytics Cookies Consent required

These cookies are only set if you click "Accept All" or enable analytics in your preferences. They help us understand how visitors use the site so we can improve it.

Google Analytics data is anonymised — it does not identify you personally. Data includes pages visited, time spent on the site, device type, and approximate city-level location. For more information, see Google's Privacy Policy.

Marketing Cookies Consent required

These cookies are only set if you click "Accept All" or enable marketing cookies in your preferences. They are used to measure whether our Google Ads are effective.

We use Google Ads conversion tracking only to understand how effective our adverts are — not to track you across other websites for targeting purposes. For more information, see How Google uses cookies in advertising.

3. Managing Your Cookie Preferences

You can change your cookie preferences at any time:

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect how the site works. Links to cookie settings for popular browsers:

4. Opting Out of Google Analytics

You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

5. Changes to This Policy

We may update this cookie policy from time to time, for example if we add new services or change how we use analytics. The date at the top shows when it was last updated.

Questions about cookies or this policy?

hello@shiftstarters.com